Keru Duan

Keru Duan is a PhD candidate in the Procurement and Operations Management Group at Birmingham Business School. She holds a Master’s degree from the University of Manchester (2020) and completed her undergraduate studies in the United Kingdom. Before beginning her PhD, Keru was a Senior Business Decision Analyst at Tesla’s Greater China Headquarters, where she led initiatives on vehicle production planning and export strategies for the Greater China region, setting sales targets and managing logistics operations. 

Her current research explores the integrated applications of blockchain technology, intelligent supply chain management, and closed-loop supply chain systems. She has published multiple research articles in international journals, including prestigious ABS3 and SCI Q1 journals. Keru also serves as a regular reviewer for leading academic journals, such as the International Journal of Production Economics. 

In addition to her research, Keru lectures on Digital Business & Data Analytics, Applied Analytics for Operations, Supply Chain, and Logistics, contributing her expertise to the next generation of academic researchers.

• Associate Fellow from UK Advance Higher Education on 02/2024
• MA in Political Economy from the University of Manchester on 02/2021
• BSc in Accounting and Finance from the Coventry University on 07/2019

• 31607 LM Digital Business Strategy & Data Analytics
• 37989 LM Digital Business and Business Analytics
• 38154 LM Applied Analytics for Operations, Supply Chain and Logistics
• 38006 LM Procurement, Contracting and Supplier Management
• 38004 LM Organisational Decision Making and Operations Management

Undergraduate second-year module

• LI Managing in Business to Business Markets 32139 

Undergraduate third-year module

• LH Business Strategies in Emerging Economies 34370

Academic Tutoring

Facilitate student learning, foster academic success, and empower students to reach their full potential through personalised instruction, support, and guidance

• Research on the Impact of Digital Transformation on Supply Chain Management-Focusing on the integrated application of emerging technologies, particularly blockchain technology, to enhance transparency, efficiency, and traceability in supply chain management.
• Optimisation Methods in Operations Research-Emphasising mathematical modeling approaches, such as game theory, deep machine learning, and other advanced optimization techniques to analyze and improve the performance of blockchain applications in supply chain systems.
• Closed-loop and Circular Supply Chain Management-Investigating strategies and frameworks for closed-loop, reverse, and circular supply chain systems to enable sustainable resource utilisation, reverse logistics, and waste reduction while supporting the circular economy.

• [1] Keru Duan, Gu Pang, Yong Lin, Exploring the current status and future opportunities of blockchain technology adoption and application in supply chain management, Journal of Digital Economy, Volume 2, 2023, Pages 244-288, ISSN 2773-0670, https://doi.org/10.1016/j.jdec.2024.01.005.
• [2] Keru Duan, Helen Onyeaka, Gu Pang, Zeyuan Meng, Pioneering food safety: Blockchain's integration in supply chain surveillance, Journal of Agriculture and Food Research, Volume 18, 2024, 101281, ISSN 2666-1543, https://doi.org/10.1016/ j.jafr.2024.101281.
• [3] Keru Duan, Helen Onyeaka, Gu Pang, Leveraging blockchain to tackle food fraud: Innovations and obstacles, Journal of Agriculture and Food Research, Volume 18, 2024, 101429, ISSN 2666-1543, https://doi.org/10.1016/j.jafr.2024.101429.
• [4] Lin, Y., Pang, G., Duan, K., Luo, J., Wang, S. and Qu, J. (2024), "The impacts of digital and learning orientations on supply chain resilience", Industrial Management & Data Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ IMDS-04-2024-0379. (ABS2)
• [5] Lo Cham Man, Yong Lin, Gu Pang, Joseph Sanderson, Keru Duan, Digitalization to achieve greener healthcare supply chain, Journal of Cleaner Production, Volume 463, 2024, 142802, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2024.142802. (ABS2; Q1; IF=9.8)
• [6] Onyeaka, H., Duan, K., Miri, T., Pang, G., Shiu, E., Pokhilenko, I., Ögtem-Young, Ö., Jabbour, L., Miles, K., Khan, A., Foyer, C. H., Frew, E., Fu, L., & Osifowora, B. (2024). Achieving fairness in the food system. Food and Energy Security, 13, e572. https:// doi.org/10.1002/fes3.572. (Q1)
• [7] Onyeaka, H., Nwauzoma, U. M., Akinsemolu, A. A., Tamasiga, P., Duan, K., Al-Sharify, Z. T., & Siyanbola, K. F. (2024). The ripple effects of climate change on agricultural sustainability and food security in Africa. Food and Energy Security, 13, e567. https://doi.org/10.1002/fes3.567. (Q1)
• [8] Onyeaka, H.; Ejiohuo, O.; Taiwo, O.R.; Nnaji, N.D.; Odeyemi, O.A.; Duan, K.; Nwaiwu, O.; Odeyemi, O. The Intersection of Food Security and Mental Health in the Pursuit of Sustainable Development Goals. Nutrients 2024, 16, 2036. https:// doi.org/10.3390/nu16132036. (Q2)
• [9] Keru Duan, Gu Pang, Yanqing Duan, Helen Onyeaka, John Krebs, Current Research Development on Food Contaminants, Future Risks, Regulatory Regime nd Detection Technologies: A Systematic Literature Review, Journal of Environmental Management. [Final Revision Processing](ABS3)
• [10] Hannan Amoozad Mahdiraji, Hojatallah Sharifpour Arabi, Keru Duan and Demetris Vrontis, Harnessing Technological Resources for Effective Growth Hacking: A Mixed-Method Framework Using Systematic Literature Review, Content Analysis, and Multi-Layer Decision-Making, Journal of Business Research. [In Press](ABS3) 

• 2024, Best Researcher Award of International Research Awards on Network Science and Graph Analytics (London, United Kingdom)
• 2024, Full Member of Operations Research Society of China (Beijing, China)
• 2023, Full Member of China Outstanding Young Scholars Society UK (London, United Kingdom)