Human behaviour can be both the cause and the solution to many societal challenges. To tackle these, we need to strive for a better understanding of human behaviour, at an individual level, but also within groups, communities, environments, and systems.
Social science is at the heart of understanding human behaviour but many advances in our understanding come when we draw on the strengths offered by different disciplines in combination, and when we adopt different research methods to gain a fuller appreciation of the phenomenon under study. CENTRE-UB brings this multidisciplinary lens to both fundamental and applied research in human behaviour and our training offering further reflects this ethos.
Research conducted within CENTRE-UB is aligned with our four themes, representing pressing societal challenges and potential solutions. We put particular emphasis on research that has the potential to make a positive change within society.