Dr Jo Parsons PhD

Dr Jo Parsons

Health Services Management Centre
Assistant Professor

Contact details

Address
School of Social Policy
Park House
Edgbaston Park Road
Birmingham

Dr Jo Parsons is a mixed methods health science researcher, specialising in qualitative methodology, maternal health research, behaviour change and development and evaluation of health interventions. 

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Qualifications

PhD in Health and Nursing Studies, Coventry University, 2019
MSc in Health Psychology, Coventry University, 2014
MSc in Psychology, Open University, 2010
BSc (hons) in Psychology, Staffordshire University, 2004

Biography

Jo is primarily a qualitative health researcher, with a track record of designing and planning high quality qualitative research.  She has experience in securing funding for qualitative research, and leading qualitative projects. She has experience in all stages of planning and conducting studies. She also has experience in designing and evaluating health interventions and completing process evaluations alongside trials. She is skilled in evidence synthesis techniques, with significant expertise in systematic reviewing.

Her academic background is in Health Psychology and her primary research interest is around understanding and increasing vaccination uptake in pregnancy, and the development and testing of an intervention for this population.

Her current research portfolio consists of a wide variety of topics. She is currently working on conducting appraisal of new technology for NICE, working as part of large research teams evaluating a stroke intervention, early health checks for young people with intellectual disabilities, and an educational intervention for suturing skills for midwives.

Postgraduate supervision

She is currently supervising two PhD students, one conducting a feasibility RCT study examining ankle fixation surgery, and the other examining patient facing triage tools in primary care.

Jo would be interested in supervising doctoral students in broad health science subjects, including maternal health, health interventions, behaviour change.

Research

Maternal health research

One of her primary research areas is maternal health. Much of the research within this area focuses on the exploration of vaccination behaviour amongst pregnant women, and how to increase vaccination rates amongst this population.

She is currently leading a project developing an intervention to increase vaccination amongst pregnant women, based on previous qualitative research that explored the beliefs and perceptions pregnant women hold about vaccination post covid-19.

She is also working as a qualitative lead on FutureSuture, a project developing and testing an educational intervention for suturing for midwives.

Evidence synthesis

She is currently working on a number of systematic reviews. One examining the clinical effectiveness and safety of disease-modifying treatments for spinal muscular atrophy, and one exploring how the Illness Risk Representation framework (a theoretical framework health behaviour change theory) has been used to explain vaccination behaviour (to compliment the vaccination in pregnancy intervention development work)

Qualitative expertise

She is currently involved in a number of additional studies as qualitative lead on studies developing and/or testing health interventions. RESTORE is a large clinical trial examining the effectiveness of an intervention for stroke patients. She is a qualitative lead and is conducting process evaluation as part of the trial. She is also qualitative lead on a study developing and testing an intervention for increasing annual health checks in young people with intellectual disabilities.

Publications

Recent publications

Article

Parsons, J, Hillman, S, Grimley, C & Clarke, L 2025, 'How can the Illness Risk Representation Framework be used to explain flu, whooping cough and Covid-19 vaccination uptake amongst pregnant women? A qualitative study', Journal of Health Psychology.

Grimley, C, Atherton, H, Bick, D, Clarke, L, Hillman, S & Parsons, J 2025, 'Midwives’ perceptions and experiences of recommending and delivering vaccinations to pregnant women following the Covid-19 pandemic: a qualitative study', Midwifery, vol. 140, 104206. https://doi.org/10.1016/j.midw.2024.104206

Abel, G, Atherton, H, Sussex, J, Akter, N, Aminu, AQ, Bak, W, Bryce, C, Clark, CE, Cockcroft, E, Evans, H, Gkousis, E, Jenkins, G, Jenkinson, C, Khan, N, Lambert, J, Leach, B, Marriott, C, Newbould, J, Parkinson, S, Parsons, J, Pitchforth, E, Sheard, L, Stockwell, S, Thomas, C, Treadgold, B, Winder, R & Campbell, JL 2024, 'Current experience and future potential of facilitating access to digital NHS primary care services in England: the Di-Facto mixed-methods study', Health and Social Care Delivery Research, vol. 12, no. 32. https://doi.org/10.3310/JKYT5803

Eccles, A, Parsons, J, Bick, D, Keighley, MRB, Clements, A, Cornish, J, Embleton, S, McNiven, A, Seers, K & Hillman, SC 2024, 'GP’s role in supporting women with anal incontinence after childbirth injury: a qualitative study', British Journal of General Practice, vol. 74, no. 746, pp. e587-e594. https://doi.org/10.3399/BJGP.2023.0356

Parsons, J, Abel, G, Bryce, C, Campbell, J, Newbould, J, Pitchforth, E, Stockwell, S, Treadgold, B, Winder, R & Atherton, H 2024, 'Supporting patients with a mental health diagnosis to use online services in primary care. A qualitative interview study', Digital Health , vol. 10, pp. 1-7. https://doi.org/10.1177/20552076241255637

Parsons, J, Grimley, C, Atherton, H, Clarke, L, Hillman, S & Bick, D 2024, 'What factors influence the uptake of vaccinations amongst pregnant women following the Covid-19 pandemic: A qualitative study', Midwifery, vol. 134, 104021. https://doi.org/10.1016/j.midw.2024.104021

Hawkes, A, Shields, RC, Quenby, S, Bick, D, Parsons, J & Harris, B 2023, 'Lived experience of recurrent miscarriage: women and their partners’ experience of subsequent pregnancy and support within an NHS specialist clinic – a qualitative study', BMJ open, vol. 13, no. 12, e075062. https://doi.org/10.1136/bmjopen-2023-075062

Parsons, J, Abel, G, Mounce, LTA & Atherton, H 2023, 'The changing face of missed appointments', British Journal of General Practice, vol. 73, no. 728, pp. 134-135. https://doi.org/10.3399/bjgp23X732249

Parsons, J, Rahman, S, Bryce, C & Atherton, H 2023, 'Use of a pharmacy-based GP video consultation service: a mixed methods study', Family Practice, vol. 40, no. 2, pp. 241-247. https://doi.org/10.1093/fampra/cmac101

Parsons, J, Eccles, A, Bick, D, Keighley, MRB, Clements, A, Cornish, J, Embleton, S, McNiven, A, Seers, K & Hillman, S 2023, 'Women’s experiences of anal incontinence following vaginal birth: A qualitative study of missed opportunities in routine care contacts', PLOS One, vol. 18, no. 6, e0287779. https://doi.org/10.1371/journal.pone.0287779

Fleming, J, Wellington, C, Parsons, J & Dale, J 2022, 'Collaboration between primary care and a voluntary, community sector organisation: Practical guidance from the parkrun practice initiative', Health and Social Care in the Community, vol. 30, no. 2, pp. e514-e523. https://doi.org/10.1111/hsc.13236

Comment/debate

Murphy, N, Exworthy, M, Gauly, J, Parsons, J & Green, K 2024, 'The end of local clinical excellence awards', BMJ, vol. 385, q1032. https://doi.org/10.1136/bmj.q1032

Grimley, C & Parsons, J 2024, 'To vaccinate or not to vaccinate? The dilemma of pregnant women', Midwifery, vol. 139, 104183. https://doi.org/10.1016/j.midw.2024.104183

Review article

Antonio, S, Joseph, D, Parsons, J & Atherton, H 2024, 'Experiences of remote consultation in UK primary care for patients with mental health conditions: A systematic review', Digital Health , vol. 10, pp. 1-12. https://doi.org/10.1177/20552076241233969

Parsons, J, Salman, B, Leach, H, Watson, E & Atherton, H 2023, 'Training primary care staff in delivering the primary care consultation remotely: a systematic review', BJGP Open, vol. 7, no. 4, BJGPO.2023.0110. https://doi.org/10.3399/BJGPO.2023.0110

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