Enhancing Rigour in Qualitative and Quantitative Research Methods in Business Studies

Speakers:  Prof. Pervez N. Ghauri & Dr. Agnieszka Chidlow.

In collaboration with the Academy of International Business Research Methodologies Special Interest Group (AIB RM-SIG), the aim of the workshop is to help and guide PhD students with the process of planning and undertaking rigorous qualitative and quantitative data collection and analysis. In addition, the workshop also aims to stimulate innovation in research methods and promote the use of novel methodologies in order to advance knowledge in international business and management as well as enhance professional standards in those fields.