Isabelle Szmigin

Isabelle Szmigin has published in a wide range of academic journals including Sociology, Psychology and Marketing, The European Journal of Marketing, and the Journal of Business Research. She is on the editorial advisory board of the International Marketing Review, and the editorial board of the European Journal of Marketing and the Journal of Advertising Research.

Her research interests lie in the area of conceptualising consumer behaviour and understanding the social and policy issues concerned with consumption. Her book Understanding the Consumer examines the complexity and unpredictability of consumers in the marketplace of the twenty first century. 2015 saw the publication of her Consumer Behaviour textbook co-authored with Professor Maria Piacentini of Lancaster University.

Isabelle has held ESRC and British Academy Grants and is currently Principle Investigator on a European Foundation for Alcohol Research examining Lifestyle, social media and alcohol consumption. She is also Co-Investigator on an Alcohol Research UK Grant looking at Alcohol marketing to young people via social media and its implication for advertising codes of practice (PI, Professor Christine Griffin, University of Bath).

Isabelle regularly appears in the media including Newsnight, BBC Breakfast and BBC News and Radio 4’s Today programme. She has also appeared on the BBC’s Rip Off Britain and Watchdog. She is a columnist for the Conversation.