Dr Matteo Fuoli

Dr Matteo Fuoli

Department of Linguistics and Communication
Associate Professor in Corpus-based Discourse Analysis

Contact details

Address
Frankland Building
University of Birmingham
Edgbaston
Birmingham
B15 2TT
UK

My work combines corpus linguistic and experimental methods with discourse analysis to study the linguistic factors at the heart of important societal issues such as trust, polarization and climate change.

Qualifications

  • PhD in English Language and Linguistics, Lund University, Sweden, 2017
  • MA in Language Sciences for Business, International Communication and Tourism, Università di Trento, Italy, 2011
  • BA in Foreign Languages for Business and Tourism, Università di Trento, Italy, 2007

Biography

I joined the Department of English Language and Linguistics in Birmingham as a Lecturer in April 2017. Prior to this, I received my PhD in English Language and Linguistics from Lund University, in Sweden. My thesis focused on the phenomenon of trust from a discourse analytical and experimental perspective. Specifically, it examined how companies use language as a strategic tool to manage the trust of relevant audiences.

Teaching

I currently teach two undergraduate modules in Discourse analysis and Business Discourse and Communication and supervise nine PhD students (three as the lead supervisor).

Postgraduate supervision

I would be happy to supervise research projects on the following topics:
• business discourse and communication: how companies use language to communicate with different audiences and accomplish important communicative goals
• polarization on social media: what are the linguistic factors that drive people apart online?
• experimental approaches to (critical) discourse analysis: using experiments to test hypotheses based on exploratory discourse analysis research
• trust from a linguistic perspective: how speakers use linguistic resources to build and repair trust in spoken and written interaction
• evaluative language: how speakers express emotions and opinions in discourse


Find out more - our PhD English Language and Applied Linguistics  page has information about doctoral research at the University of Birmingham.

Research

My research draws on an interdisciplinary mix of corpus, experimental and data science methods with discourse analysis to study the linguistic mechanisms at the heart of important social phenomena and issues, such as trust, polarization and climate change. I have helped establish trust as a new and promising avenue for research within linguistics. My work on this fundamental human phenomenon brings together linguistics and psychology to explore the question of how trust is created, maintained and challenged. I have done extensive research on business communication, including on corporate social responsibility, crisis communication and webcare. I am currently leading a UK Government funded project that investigates how language shapes trust, with a focus on deceptive and manipulative communication.

Other activities

Memberships and Professional Activities

  • 2023-present: Member of the advisory broad of the Cambridge Elements series in critical discourse studies.
  • 2022-present: Member of the editorial board of the journal Discourse & Communication.
  • 2021-present: Member of the editorial board of the Corpora and Discourse book series, Bloomsbury.
  • 2020-present: Member of the editorial board of the journal Applied Corpus Linguistics.
  • Regular refereeing for major international journals including: Applied Linguistics, Discourse & Society, Discourse & Communication, Discourse Studies, Discourse, Context & Media, International Journal of Corpus Linguistics, Journal of Pragmatics, Language and Communication. 

Institutional service

  • 2020-2024: International Exchange Tutor for the School of English, Drama and Creative Studies.
  • 2019-present: Elected member of the University of Birmingham’s Academic Senate.
  • 2020-2021: Staff-student Liaison, English Language and Linguistics Department.
  • 2017-2020: Deputy Director of Undergraduate Programs, English Language and Linguistics Department.

Publications

Recent publications

Article

Yu, D, Li, L, Su, H & Fuoli, M 2024, 'Assessing the potential of LLM-assisted annotation for corpus-based pragmatics and discourse analysis: The case of apologies', International Journal of Corpus Linguistics. https://doi.org/10.1075/ijcl.23087.yu

Baissa, B, Fuoli, M & Grieve, J 2024, 'The news values of fake news', Discourse and Communication, pp. 1-23. https://doi.org/10.1177/17504813241280489

Fuoli, M & Beelitz, A 2023, 'Framing the path to net zero: a corpus-assisted discourse analysis of sustainability disclosures by major corporate emitters, 2011-2020', International Journal of Corpus Linguistics. https://doi.org/10.1075/ijcl.22123.fuo

Hansson, S, Fuoli, M & Page, R 2023, 'Strategies of Blaming on Social Media: An Experimental Study of Linguistic Framing and Retweetability', Communication Research. https://doi.org/10.1177/00936502231211363

Hansson, S, Page, R & Fuoli, M 2022, 'Discursive strategies of blaming: the language of judgment and political protest online', Social Media + Society, pp. 1-14. https://doi.org/10.1177/20563051221138753

Fuoli, M & Bednarek, M 2022, 'Emotional labor in webcare and beyond: a linguistic framework and case study', Journal of Pragmatics, vol. 191, pp. 256-270. https://doi.org/10.1016/j.pragma.2022.01.016

Fuoli, M, Littlemore, J & Turner, S 2021, 'Sunken ships and screaming banshees: metaphor and evaluation in film reviews ', English Language and Linguistics . https://doi.org/10.1017/S1360674321000046

Hart, C & Fuoli, M 2020, 'Objectification strategies outperform subjectification strategies in military interventionist discourses', Journal of Pragmatics, vol. 162, pp. 17-28.

Fuoli, M, Clarke, I, Wiegand, V, Ziezold, H & Mahlberg, M 2020, 'Responding effectively to customer feedback on Twitter: a mixed methods study of webcare styles', Applied Linguistics, vol. 2020, amaa046. https://doi.org/10.1093/applin/amaa046

Fuoli, M 2018, 'A stepwise method for annotating APPRAISAL', Functions of Language, vol. 25, no. 2, pp. 229-258. https://doi.org/10.1075/fol.15016.fuo

Fuoli, M 2018, 'Building a trustworthy corporate identity: a corpus-based analysis of stance in annual and corporate social responsibility reports', Applied Linguistics, vol. 39, no. 6, pp. 846-885. https://doi.org/10.1093/applin/amw058

Fuoli, M & Hart, C 2018, 'Trust-building strategies in corporate discourse: an experimental study', Discourse and Society, vol. 29, no. 5, pp. 514-552. https://doi.org/10.1177/0957926518770264

Fuoli, M, van de Weijer, J & Paradis, C 2017, 'Denial outperforms apology in repairing organizational trust despite strong evidence of guilt', Public Relations Review, vol. 43, no. 4, pp. 645-660. https://doi.org/10.1016/j.pubrev.2017.07.007

Chapter (peer-reviewed)

Fuoli, M 2022, Structural Equation Modeling in R: a practical introduction for linguists. in D Tay & M Xie Pan (eds), Data Analytics in Cognitive Linguistics: Methods and Insights. Applications of Cognitive Linguistics, vol. 41, De Gruyter, pp. 75-102. https://doi.org/10.1515/9783110687279-004

Preprint

Grieve, J, Bartl, S, Fuoli, M, Grafmiller, J, Huang, W, Jawerbaum, A, Murakami, A, Perlman, M, Roemling, D & Winter, B 2024 'The Sociolinguistic Foundations of Language Modeling' arXiv. https://doi.org/10.48550/arXiv.2407.09241

View all publications in research portal

Expertise

  • How business organizations use discourse to negotiate public trust and social legitimacy