Dr Marvyn Boatswain BBA, MBA, MSc, SFHEA, PhD.

Dr Marvyn Boatswain

Dubai Campus
Assistant Professor of Marketing

Contact details

Telephone
+971 0442 80761
Email
m.l.boatswain@bham.ac.uk
View my research portal
Address
University of Birmingham Dubai
Dubai International Academic City
PO Box 341799
Dubai, UAE

Marvyn is an Assistant Professor of Marketing, having joined the institution in February 2024. His research expertise includes brand positioning, regulatory focus and mode, place branding, and the effects of context on consumer perceptions and behaviour. Marvyn is also actively involved in the scholarship of learning and teaching.

Qualifications

  • PhD in Marketing, Kingston University London, 2015
  • MSc Business Research Methods, Kingston University London, 2011
  • MBA Marketing specialization, University of North Texas, 2009
  • BBA in Marketing, Midwestern State University, 2006

Biography

Marvyn is an Assistant Professor of Marketing at Birmingham, having joined the institution in February 2024. Previously, he was an Associate Professor of Marketing at Kingston University London, where he held several leadership roles, including School Head of Department and Programme Director of Marketing & Communication degrees.

Marvyn is recognized as a Senior Teaching Fellow with UK Advance HE (SFHEA) and has received multiple awards for his innovative and inclusive approach to learning and teaching. He is also a Professional Certified Coach (PCC) accredited by the International Coaching Federation (ICF).

His research interests include brand positioning, regulatory focus and mode, place branding, and the effects of context on consumer perceptions and behaviour. Marvyn is also actively involed in the scholarship of learning and teaching.

Marvyn’s educational journey spans the Caribbean, US, UK and the UAE. He has worked in the private sector and completed his doctoral studies with support from the Economic and Social Research Council (ESRC).

Before transitioning to academia, Marvyn held executive positions in sales and marketing at IBM Caribbean, and Ford and Mitsubishi Automotive in the US. He continues to be involved in consultancy projects across various sectors, including retail and FMCG.

Teaching

  • Contemporary Issues in Marketing - ML
  • Marketing Communications - ML
  • International Marketing - ML
  • UG Extended Essay

Postgraduate supervision

Postgraduate students (MSc/PhD) seeking supervision in the following areas are welcome.

  • Brand positioning
  • Regulatory focus and mode
  • Impact of context and decoy effects on consumer behaviour
  • Place branding

Research

Research Interests

  • Brand positioning in B2C and B2B Marketing
  • Regulatory focus and mode,
  • Impact of context and decoy effects on consumer behaviour
  • Place branding
  • The scholarship of learning and teaching

Other activities

Membership

  • Certified Management & Business Educator (CMBE)
  • Chartered Institute of Marketing (CIM)
  • American Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • Society for Research into Higher Education (SRHE)
  • Texas Association of Black Personnel in Higher Education (TABPHE)

Certifications

  • Professional Certified Coach (ICF), 2023
  • SFHEA - Senior Fellow Advance HE, 2022

Publications

Recent publications

Article

Kalafatis, S, Blankson, C, Boatswain, M & Tsogas, M 2024, 'Positioning Strategies in B2B Marketing: The Regulatory Focus Orientation', Journal of Business-to-Business Marketing. https://doi.org/10.1080/1051712X.2024.2411455

Kalafatis, S, Blankson, C, Togas , M & Boatswain, M 2020, 'Preference for action: Regulatory mode in B2B positioning decision-making', Journal of Business and Industrial Marketing, vol. 35, no. 12, pp. 2111-2125. <https://www-emerald-com.bham-ezproxy.idm.oclc.org/insight/content/doi/10.1108/JBIM-04-2019-0145/full/html>

View all publications in research portal