Dr Fatos Ozkan Erciyas is an Assistant Professor at Birmingham Business School with a diverse background spanning the non-profit sector, industry, and academia. She completed her PhD at the University of Leicester in December 2022, receiving a four-year Graduate Teaching Assistantship and PhD scholarship. Her research focuses on transformative consumer research and social marketing, particularly market accessibility and how inclusion and exclusion shape marketplaces.
Fatos has been actively teaching marketing since 2016. Before joining the University of Birmingham in 2022, she worked at the University of Leicester as a Graduate Teaching Assistant and Marketing Tutor at the Leicester Global Study Centre. She later became a Teaching Fellow in Marketing, where she designed and led modules, was nominated by students as the best module leader, and supervised undergraduate and Master’s dissertations. Since joining the University of Birmingham, she has received school-level and departmental awards for excellence in teaching. She is a Fellow of the Higher Education Academy (FHEA)
In addition to her teaching responsibilities, Fatos serves as Senior Tutor in the Marketing Department, overseeing personal tutoring support within the department. She is also the Programme Director for the MSc Strategic Marketing Practice (Online).
Fatos is passionate about embedding employability skills in her teaching. She actively participates in the European Network on International Student Mobility: Connecting Research and Practice (ENIS) Cost Action and has co-authored two policy briefs on International Student Mobility. A strong advocate for interactive and experiential learning, she incorporates hands-on activities, physical artefacts, and digital tools into her teaching. She also employs an inductive teaching approach. Wellbeing-focused and nature-inspired methodologies are at the heart of her teaching style.
She is also an advisory board member at TOBB University of Economics and Technology, where she is an alumna, and serves as an external examiner for King’s College London’s MSc Marketing (Online) programme.
Her current research explores the intersections of marketplace inclusion, food marketing, and consumer wellbeing. She recently completed a Midlands Innovation-funded project examining how nature-inspired eco-art and gardening activities impact the wellbeing of marginalised consumers. She is also developing a toolkit to improve how creative health organisations evaluate and communicate their impact.
Outside academia, Fatos supports social enterprises and charities, helping them develop holistic marketing and branding strategies. She is also deeply involved in training and mentorship, designing and delivering teaching programmes to foster inclusive and dynamic learning environments.