Maja Pulic

Maja Pulic is a part-time doctoral researcher at Birmingham Business School, and a Lecturer currently based in Sarajevo. Before pursuing her doctorate she worked as a Researcher with various international and non-governmental organizations in Bosnia and Herzegovina. She also works as a Consultant for international organizations in designing methodologies for specific interventions. Maja currently teaches modules in research methods, consumer behavior and marketing. 

• BA in Political Science and International Relations  University SSST, Sarajevo, Bosnia and Herzegovina; University of Buckingham, UK)
• MA in Diplomacy (University SSST, Sarajevo, Bosnia and Herzegovina; University of Buckingham, UK)

Interested in critical marketing and consumer culture, I am currently exploring borders and boundaries in divided cities and post-conflict societies. I am interested in every-day consumption practices of people living in bounded territories, their understandings and experiences of (in)visible and (in)tangible boundaries. This involves an interdisciplinary approach to theory building which is in line with current interpretivist perspectives within marketing and consumer behavior. I am currently conducting fieldwork in Sarajevo, B&H.

• Place and space consumption
• Consumer Culture Theory
• Boundaries and Borders
• Territory
• Post-conflict cities, transitional societies
• Place marketing
• Grounded Theory

• Institute for Cultural Diplomacy (ICD), Berlin
• Institute of Place Management, Manchester Metropolitan University Business School
• Marketing Group Birmingham Business School (Arts, Heritage and Cultural consumption)
• Academy of Marketing, Scotland, UK

Pulic M. (2018) “Towards Social Space in Place Marketing: Consumption of Divided Territory in the Post-Conflict City”, Academy of Marketing Conference (2-5 July), University of Stirling, Scotland, UK. ISBN: 978-1-908063-43-4.

Turjacanin, V., Dusanic, S., Lakic, S., Cehajic-Clancy, S., & Pulic de Sanctis, M. (2017). Ethnic, Religious and National Identities among young Bosniaks and Serbs in Minority and Majority Contexts in Bosnia and Herzegovina. In, F. Pratto, I. Zezelj, E. Maloku, V. Turjacanin, & M. Brankovic (Eds.), Shaping Social Identities after the Violent Conflicts: Youth in Western Balkans. Palgrave Publishing.

Pulic M. (2015) “Regional Development in EU’s Border Areas: Croatia as a Regional Model for Destination Branding Strategy in Bosnia and Herzegovina”, EURINT Vol(2), p. 308-318.