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BSc Business Management with Marketing (and Year in Industry)

Start date
September 2025
Duration
4 years
UCAS code
N203
Course Type
Undergraduate, Industrial professional experience, Single Honours
Fees
For 2025/26:
£9,535 (UK students)
£25,520 (International students) More detail.

Our BSc Business Management with Marketing and Year in Industry programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.

Why study this course

The BSc Business Management with Marketing and Year in Industry programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts.

Close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. 

  • Graduates with both academic abilities and the practical experience in a real business environment that comes with our Year in Industry are much in demand and can have a significant advantage in today’s competitive employment market.
  • Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. 
  • This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing.
  • The University of Birmingham is the first choice for leading graduate employers searching for graduate recruits (High Fliers Research 2024).
  • Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.

Your programme of study

Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.

In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.

The BSc Business Management with Marketing and Year in Industry will follow the same structure as the three year programme, but after your second year of study you will take a placement in industry before returning for their final year of study. You must achieve at least 2:1 (60%) in your second year to be eligible for a placement. 

In the final year, students undertake a Marketing Research Project as part of their course. In addition, the Business Management with Marketing degree is accredited with the Chartered Institute of Marketing’s (CIM’s) Graduate Gateway, providing further opportunity for you to participate in a professional marketing qualification alongside your degree programme.

Dubai Campus

Study at the University of Birmingham Dubai campus

The Business School now offers the BSc Business Management with Marketing and Year in Industry degree at our campus in Dubai International Academic City (DIAC). Our leading academic staff teach to the same standards as our UK based programmes and you will graduate with the same BSc degree from the University of Birmingham; a qualification that is internationally respected and recognised. Dubai is a rapidly developing, cosmopolitan city that offers an exciting experience and a world of opportunity to students. 

Study BSc Business Management with Marketing and Year in Industry in Dubai

Triple Crown accreditation and CIM accreditation logos

Modules

Unless indicated otherwise the modules listed for this programme are for students starting in 2025.

First Year

Core modules

Second Year

Core modules

Optional modules

Semester One

You must choose one of the following optional modules:

Third Year

You will undertake your Year in Industry during this year.

Final Year

Core modules

You must complete either a 40 credit Dissertation.

You must also take the following:

Optional modules

You will chose one optional module from the following:

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.

Fees

Fees for students starting in 2025-2026

UK students

The University will charge the maximum approved tuition fee per year. If your offer is for 2025 year of entry, we expect that the tuition fee for your first year of study will be £9,535. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study normally in line with these changes and will communicate any change in the fees to you without delay. If you are applying for 2026 year of entry, you will be advised of the annual tuition fee closer to the time.

International students 

Full-time Band 2 £25,520

Visit our tuition fees page for more information.

Scholarships

At Birmingham we ensure that fears about finance do not constrain prospective students from considering university and that excellence is rewarded.

The University offers a range of additional financial support for students studying at Birmingham in the form of bursaries, grants and scholarships.

Learn more about our scholarships and awards. 

How To Apply

Apply through the UCAS website using code N203.

UCAS (Universities and Colleges Admissions Service) is a UK organisation responsible for managing applications to university and college.

View further information on How to apply for undergraduate courses, including advice for UK and overseas applicants.

Standard offer

International Requirements



Number of A levels required:
3
Typical offer:
AAB
Required subjects and grades:
GCSE Mathematics at grade 5/B and English at grade 6/B
General Studies:
not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

BTEC Extended Diploma 

Only the following subjects can be considered: Applied Science, Business, Enterprise and Entrepreneurship.

BTEC Diploma 

Only the following subjects can be considered in combination with 1 A level): Applied Science, Business, Enterprise and Entrepreneurship.

BTEC Subsidiary Diploma 

Only the following subjects can be considered (in combination with 2 A Levels): Agriculture, Applied Human Biology, Applied Law, Applied Psychology, Applied Science, Business, Computing, Construction and the Built Environment, Countryside Management, Creative Digital Media Production, Creative Media Production, Engineering, Enterprise and Entrepreneurship, Environmental Sustainabilty, Forensic and Criminal Investigation, Health and Social Care, Hospitality, Information Technology, Land-based Technology, Music, Music Technology, Operations and Maintenance Engineering, Performing Arts, Personal and Business Finance, Pharmaceutical Science, Production Arts, Public Services, Sport, Sport and Exercise Science, Sport and Outdoor Activities, Sports Coaching and Development, Travel and TourismSports Coaching and Development, Travel And Tourism.

T-Levels

Only the following subjects can be considered: Management and Administration; Accounting; Finance.

Pathways to Birmingham

Our typical Pathways to Birmingham offer is BBB with GCSE Mathematics at grade 5/B and English at grade 6/B.  The typical contextual offer for this programme is ABB GCSE Mathematics at grade 6/B and English at grade 6/B.

Alternative offers through our Pathways to Birmingham programmes and our Contextual Offer scheme

Students who are eligible and successfully complete a Pathways to Birmingham programme will receive special consideration from admissions tutors and an alternative offer (typically two grades below the standard offer). In addition, our Contextual Offer Scheme recognises the potential of students whose personal circumstances may have restricted achievement in school or college. If you are eligible to benefit from the contextual offer scheme, you will receive an offer which is one grade lower than the standard offer.

International Students

International Baccalaureate Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall.

Standard English language requirements apply.

Learn more about international entry requirements 

Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.

As a Birmingham student you are part of an academic elite and will learn from world-leading experts. At Birmingham we advocate an enquiry based learning approach, from the outset you will be encouraged to become an independent and self-motivated learner, qualities that are highly sought after by employers. We want you to be challenged and will encourage you to think for yourself.

How you will learn

The main way you will learn is by attending lectures, but in some modules these are supplemented with classes which allows you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You will also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers.

The timetable for lectures and classes covers around 22 hours a week, allowing time for you to do your own reading and learning.

Contact hours

Undergraduate students can expect around 15 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.

How you will be assessed

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. Exams are held in May/June. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.

Your personal tutor

From the moment you begin your studies, you will be allocated a personal tutor who is a member of the academic staff. He or she will take an interest in your general wellbeing and academic progress, meeting you on a regular basis either individually or in a small group throughout the year.

Resources and facilities

The Business School has a number of PC clusters with wireless connectivity and data projection. We also use a virtual learning environment to support our teaching, which can be accessed from any internet-connected computer and is used to provide electronic copies of lecture materials, links to online resources, multiple choice quizzes and discussion areas. It’s also used for a range of administrative tasks such as online submission of assignments and the provision of programme news.

The University Library houses over 2.5 million volumes and boasts extensive data retrieval services. The Library offers a range of valuable services to help you during your degree programme, including library-training sessions, subject guides and database skills. You will also have access to e-Library, a vast online collection of text books that can be accessed free of charge from other libraries.

Assessment Methods

We constantly talk to existing students and BSc Business Management alumni to ensure the right balance of assessment tools and techniques are available.

Studying at degree-level is likely to be very different from your previous experience of learning and teaching. You will be expected to think, discuss and engage critically with the subject and find things out for yourself. We will enable you to make this transition to a new style of learning, and the way that you are assessed during your studies will help you develop the essential skills you need to make a success of your time at Birmingham.

You will be assessed in a variety of ways, and these may be different with each module that you take. You will be assessed through coursework which may take the form of essays, group and individual presentations and formal exams.

During your first year it is important that you have a smooth transition into University. You will be able to talk to your tutors about this and discuss if there are particular areas where you need support. This is in addition to the personal tutor who is based in your school or department and can help with any academic issues you encounter.

At the beginning of each module, you will be given information on how and when you will be assessed for that particular programme of study. You will receive feedback on each assessment within four weeks, so that you can learn from and build on what you have done. You will be given feedback on any exams that you take; if you should fail an exam we will ensure that particularly detailed feedback is made available to enable you to learn for the future.

On this programme you will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.

Many employers visit the Business School to run seminars for our students. In fact, companies such as IBM, BP, Deloitte and L’Oreal see these sessions as an opportunity to look for suitable candidates for their summer internship programmes and graduate training schemes.

BBS Careers and Careers Network

As a Birmingham Business School student, you benefit from two award-winning Careers teams.  

Careers Network is the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.   

BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help you succeed during and after university. We offer workshops, alumni & employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship, placement, and graduate applications.  

BBS Careers is one of a few, if not the only business school career service to offer life-long support.  

We are here to support you! Whether you are applying for a summer internship, a third-year sandwich placement, a graduate job, or applying for a management role five years after graduation. 

Visit the BBS Careers website for more details

 

Work Experience, including Placement Year

You will have the chance to gain work experience, including year placements, summer internships, voluntary work, work shadowing, insight programmes, and part-time work.  

All BSc Business Management with Marketing and Year in Industry, students apply for a placement year during their 2nd year and undertake a year-long placement during their third year. If you do not secure a placement you will be moved on to the three-year BSc Business Management with Marketing degree.  

Students can apply for any paid placement opportunity from multi-national, third sector, and SME employers in the UK and internationally. BBS Careers also source exclusive opportunities that are only available to BBS students. 

The BSc Business Management with Marketing and Year in Industry degree enables you to undertake unique work experience opportunities to enhance your employability and rise above the competition. Work experience provides an ideal opportunity to gain invaluable skills and knowledge that will help further your career plans. With generous support from Alumni, undergraduate students (excluding those in their final year) can apply for funding to cover their incurred costs whilst they are working:

  • Global Challenge Bursary (apply for one of our sourced opportunities) - up to £9000 available
  • Gateway Bursary - up to £2000 available
  • International Bursary - up to £800 available
  • UK professional Bursary - up to £800 available
  • Research Experience Bursary - up to £500 available

This funding can help you pay for accommodation costs, travel expenses and living costs.

Professional Development Module

The Professional Development Module (PDM) is an award-winning 20-credit module that is optional for students in their final year who don’t undertake a placement year. The module includes a minimum of 40 hours of work placement in the summer or during term time.   

The module aims to help you bridge the gap between your academic life at Birmingham and your future professional life after graduation. The module is flexible, so you can use it to extend your experience into a specific area of work that interests you.

Extra-curricular activities

Our employer-endorsed Personal Skills Award (PSA) recognises your extra-curricular activities, and provides an accredited employability programme designed to improve your career prospects. There are also a vast number of student groups and volunteering opportunities offered by the Guild of Students, our students’ union, which cover a wide variety of interests across drama and the arts. With over 300 societies and groups at The Guild, there is something for everyone – and if your interest does not yet have a group, then The Guild will support you to set it up and find likeminded individuals to join you.

Exclusive to Birmingham - the Capgemini Challenge

Global consultancy firm Capgemini works exclusively with us to deliver a second-to-none consultancy training experience that you won’t find at any other UK university. Taking place over one week at Capgemini’s world-renowned facilities, this is an amazing opportunity to make a difference by engaging in projects for charitable organisations. 

Learn more about the Capgemini Challenge