Frankie is a Lecturer in Sociology and Director of Undergraduate Admissions in the School of Social Policy and Society.
Her research focuses largely on the role of new media technologies in producing gendered identities, particularly new femininities and new masculinities. Frankie has also collaborated with colleagues in the Birmingham Business School, researching alongside Professor Isabelle Szmigin on projects focusing on young people, social media, alcohol consumption and the night time economy.