Professor Finola Kerrigan

• PhD from the University of Hertfordshire.
• PG Certificate in Teaching and Learning in Higher Education, University of Hertfordshire
• MA in European Integration from the University of Limerick
• BA in English, Sociology and Politics from the University College Galway

Finola Kerrigan has an undergraduate degree in English, Sociology and Politics from University College Galway and a master’s degree in European Integration from University of Limerick. Her PhD on Film Marketing is from University of Herfordshire.  She started her academic career at University of Herefordshire before moving to King’s College London where she spent 10 years as Lecturer in Marketing, then Senior Lecturer, moving to University of Birmingham in 2013 as Senior Lecturer, subsequently she was promoted to Reader and then Professor in Marketing.  At University of Birmingham Finola held a range of leadership roles such as Plagiarism Officer for the Business School, Environment Lead (member of the REF team) for the Business School,  Doctoral lead for the Department of Marketing and Head of the Department of Marketing.  In 2020, Finola was appointed as Professor of Marketing and Director of the Fashion Business Research Centre, London College of Fashion, University of the Arts London.  She returned as Professor of Marketing to University of Birmingham in May 2022.

Finola is very active in her academic community.  She is currently the Secretary of the Academy of Marketing, and previously served two terms on the Academy of Marketing Research Committee. She is also Deputy Chair (and former chair) of the Arts, Heritage, Nonprofit and Social Marketing Special Interest Group of the Academy of Marketing.  She is on the board of the International Society of Markets and Development (ISMD) and is a past President of ISMD.  She is on the editorial board of journals such as Marketing Theory, Journal of Marketing Management and was previously an Associate Editor for Journal of Marketing Management. 

Finola has been a visiting researcher at Monash University in Melbourne, Deakin University in Melbourne and National Chengchi University, Taiwan.

Finola has also taught classes at Teipei National University of the Arts (Masterclass in Film Marketing); University of Malta (Branding) and since 2004 has taught Film Marketing on the MA Producing at Royal Holloway, University of London.

• MSc Advanced Qualitative Research Methods
• BSc (Singapore) Contemporary Issues in Marketing

• Branding
  • Celebrity branding
  • Social media and brands
  • Branding in the arts
• Arts marketing and consumption
• Marketing and consumption in the digital age

Finola is a member of the Academy of Marketing, the Macromarketing Society and International Society for Markets and Development. Finola is a Fellow of the Royal Society of Arts and President of the International Society of Markets & Development and a member of the Academy of Marketing Executive.  She has co-chaired the 2012 International Conference on Markets and Development and edited a number of journal special issues. Finola regularly reviews for journals and has reviewed research funding proposals for the Academy of Marketing Research Committee and the EPSRC.