Dr Zizhou Peng joined Birmingham Business School as an Assistant Professor in Marketing in September 2024. Prior to this position, he was a Lecturer in Marketing at Greenwich Business School. He brings a diverse academic background, holding a BSc in Geophysics from the University of Edinburgh and a MSc in Business Analytics from Warwick Business School. Zizhou received his PhD in Marketing at Warwick Business School.
His research interests encompass a wide range of topics, including consumer digital engagement, content marketing, virtual influencers, and Human-AI interactions. Zizhou employs empirical quantitative methods in his research to analyse unstructured data, which includes text, image, and video. He has had the opportunity to present his research at various conferences, such as Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and the Midlands Graduate School Conference (MGS). Zizhou is enthusiastic about connecting with individuals who share similar passion for these research areas and looks forward to fruitful collaborations.