Recent publications
Article
Pedeliento, G, Leek, S & Christodoulides, G 2024, 'Luxury branding in B2B', Journal of Strategic Marketing, vol. 32, no. 3, pp. 289-303 . https://doi.org/10.1080/0965254X.2023.2214143
Leek, S & Afoakwah, D 2023, 'Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders’ potential actions to reduce calorie content', Journal of Marketing Management. https://doi.org/10.1080/0267257X.2022.2157462
Istanbulluoglu, D, Leek, S & Szmigin, I 2017, 'Beyond exit and voice: developing an integrated taxonomy of consumer complaining behaviour', European Journal of Marketing, vol. 51, no. 5/6, pp. 1109-1128. https://doi.org/10.1108/EJM-04-2016-0204
Leek, S, Houghton, D & Canning, L 2017, 'Twitter and Behavioral Engagement in the Healthcare Sector: An Examination of Product and Service Companies', Industrial Marketing Management, vol. 81, pp. 115-129. https://doi.org/10.1016/J.INDMARMAN.2017.10.009
Chapter
Leek, S & Afoakwah, D 2024, Ready meals’ and dinner meal deals’ contribution to overconsumption: Using social marketing and the intervention ladder models to examine actions. in M Saren, LM Hassan, M McGowan, NC Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society: A Research Companion. 1st edn, Routledge Research Companions in Business and Economics, Routledge, pp. 260-282. https://doi.org/10.4324/9781003390671-19
Abstract
Pedeliento, G, Leek, S & Christodoulides, G 2021, 'Luxury Branding in B2B', AUS-Chalhoub Symposium on Luxury Marketing & Branding , 15/11/21 - 16/11/21.
Conference contribution
Leek, S & Szmigin, I 2023, Not looking at Front-of -pack labels: A hard habit to break. in F Kerrigan (ed.), Academy of Marketing Conference 2023: From Revolution to Revolutions ., 275 - O, University of Birmingham, pp. 242-243, Academy of Marketing Conference 2023, Birmingham, United Kingdom, 3/07/23. <https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf>
Leek, S & Surman, E 2023, Technology – a revolutionary force in student eating? in F Kerrigan (ed.), Academy of Marketing Conference 2023: From Revolution to Revolutions ., 226- W, University of Birmingham, pp. 199-200, Academy of Marketing Conference 2023, Birmingham, United Kingdom, 3/07/23. <https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf>
Leek, S & Surman, E 2023, Transitioning from Home to University: Navigating Liminality Through Student Food Practices. in C Dumitrescu & R Shaw (eds), Proceedings of the 48th Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Proceedings of the annual Macromarketing Conference, The Macromarketing Society, pp. 74-76, 48th Annual Conference of the Macromarketing Society, Seattle, Washington, United States, 19/06/23. <https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf>
Leek, S & Afoakwah, D 2019, Lunch Meal Deals: A Good Deal for the Pocket but not the Waistline. in Responsible Business Symposium, University of Birmingham, .
Leek, S & Szmigin, I 2018, Consumers’ Literacy of Front of Pack Labels: Opportunities for Improving Food Well-Being. in 43rd Annual Macro Marketing Conference, .
Leek, S, Hsieh, L & Kumakura, T 2018, Network Contacts, Facilitators and Inhibitors of International Opportunity Development: The Case of Japanese SMEs. in Academy of International Business (AIB) .
Leek, S, Canning, L, Sutton-Brady, C, Zolkiewski, J & Houghton, D 2018, Optimising Behavioural Engagement on Twitter: Determining the Applicability of the Revised Task Media Fit and Identifying the Linguistic Characteristics of Tweets. in 34th IMP Conference. www.impgroup.org. <https://www.impgroup.org/uploads/papers/9048.pdf>
Leek, S & Sutton-Brady, C 2018, The Network Effects of a Major Product Recall: The Case of Takata. in 34th Industrial Marketing and Purchasing Conference,. <https://www.impgroup.org/paper_view.php?viewPaper=9893>
Other
Leek, S & Montano, S 2022, 'Digital Devices: Enhancement or Distraction', HeFI Conference 2022, Birmingham, United Kingdom, 20/06/22 - 20/06/22.
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