Dr Julie Whiteman

Dr Julie Whiteman

Department of Marketing
Lecturer in Marketing
Programme Director BSc Business Management with Marketing

Contact details

Address
Room G43, University House
Birmingham Business School
University of Birmingham
Edgbaston
Birmingham
B15 2TY

Julie Whiteman is a lecturer and researcher at University of Birmingham Business School. She is an Senior Fellow of the Higher Education Academy and a member of the Work Inclusivity Research Centre.

Her marketing research interests include representation, consumption and social practice and her pedagogic research addresses creating an inclusive learning environment.

Qualifications

  • PhD Sociology, University of Birmingham
  • Post Graduate Certificate in Advanced Research Methods, University of Birmingham
  • Senior Fellow, Higher Education Academy
  • PGCE Post Compulsory Education, Birmingham City University
  • BA (Hons) Communication and Audio-Visual Studies with Politics, London Guildhall University

Biography

Julie Whiteman is an experienced marketer whose professional experience spans private, public and third sectors. Julie worked for several years in marketing before teaching professional marketing qualifications (Chartered Institute of Marketing and Institute of Sales and Marketing Management) and undertaking her PhD at University of Birmingham.

Julie has presented at national and international academic conferences and was a recipient of the Emerging Scholar Award at the Third International Conference on Communication and Media Studies at University of California, Berkeley.

Julie has extensive experience of research within the Birmingham Business School, is part of the Work Inclusivity Research Centre and has collaborated with the Equal Parenting Project.

Marketing research interests:

  • Mediated representations of gender, sexuality, ethnicity and class
  • Practices of consumption
  • Intersectional theory and research methods

Pedagogic research interests:

  • Creating an inclusive learning environment

Teaching

Julie is the Programme Director for BSc Business Management with Marketing, Business Management with Marketing and a Year in Industry, and Business Management with Marketing with Foundation Year.

2023 – 2024

  • BSc Marketing Communications
  • MSc Foundations of Digital Marketing

2022-2023

  • BSc Marketing Communications
  • MSc Foundations of Digital Marketing

2021 – 2022

  • BSc Marketing Communications
  • BSc PR and Reputation Management
  • MSc Marketing Communications
  • MSc Strategic Brand Management

Postgraduate supervision

Chalisa Chintrakarn, PhD: The Motivations of Young Thai Women for Undergoing Cosmetic Surgery 

Iris Hong-Bich Truong, PhD: Consumer agency in an AI-dominant marketplace - an exploration from the affordance lens

Publications

Recent publications

Article

Whiteman, J & Kerrigan, F 2024, 'Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande', Journal of Marketing Management. https://doi.org/10.1080/0267257X.2024.2383237

Whiteman, J 2023, 'Unmasking the ideological work of violence in music videos: findings from ethnographic audience research into contemporary sexual politics', Feminist Media Studies, pp. 1-19. https://doi.org/10.1080/14680777.2023.2219032

Chapter

Whiteman, J 2024, Film and the marketplace exclusion of aging female sexuality: a critical feminist review. in M Saren, LM Hassan, M McGowan, NC Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society : A Research Companion. 1st edn, Routledge Research Companions in Business and Economics, Routledge, London, pp. 119-137. https://doi.org/10.4324/9781003390671-9

Doctoral Thesis

Whiteman, J 2020, 'Enduring notions of hetersexuality: A study in contemporary sex and relationships', ???thesis.qualification.phd???, The University of Birmingham. <https://etheses.bham.ac.uk/id/eprint/10412/7/Whiteman2020PhD.pdf>

Other report

Forbes, S, Birkett, H, Evans, L, Chung, H & Whiteman, J 2020, Managing employees during the COVID-19 pandemic: flexible working and the future of work. University of Birmingham. <https://www.birmingham.ac.uk/Documents/college-social-sciences/business/research/responsible-business/managerial-experiences-during-covid19-2020-accessible.pdf>

View all publications in research portal

Expertise

Feminism; representation; consumption; age; gender; sexuality.