Dr Gu Pang

Dr Gu Pang

Department of Management
Associate Professor in Procurement and Operations Management

Contact details

Address
Birmingham Business School
University House
University of Birmingham
Edgbaston
Birmingham
B15 2TT

Gu is the Head of the Procurement and Operations Management Group. She joined Birmingham Business School in January 2018.

Google Scholar Profile

Qualifications

  • Fellow of the Higher Education Academy
  • PhD, Nottingham University Business School
  • MSc, Operations Management, Nottingham University Business School         
  • BSc, Management Science, Lancaster University Management School

Biography

The role as an educator enables Gu to promote a student-centred learning environment promoting self-sufficient learners. Gu believes the experience of teaching and the journey of learning enrich educators and learners to explore countless opportunities.

As a researcher, Gu has established a close working relationship with colleagues in operations, marketing, systems and economics. This has enabled her to conduct multi-disciplinary research and to explore new research areas, including big data analysis, digital transformation, and blockchain technology.

Teaching

  • Exec MBA (UK) Operations Management
  • BSc Business Management Managing Operations and Projects (Year 2)

Postgraduate supervision

Gu welcomes PhD applicants who are interested in: machine learning, blockchain technology, remanufacturing, reverse logistics, closed-loop supply chains, food value chains, optimisation. 

For informal discussion, please forward your email to g.pang.1@bham.ac.uk

Research

Blockchain technology, remanufacturing, reverse logistics, closed-loop supply chains, sustainable supply chains, sustainability of food value chains, food waste management, transportation network design, optimisation, modelling, time series econometrics, machine learning.

Research Projects

  • EU Horizon 2020 Project VALUMICS on understanding food value chains and network dynamics Proposal No. 727243-2 VALUMICS, 48 months duration, €318,555, completed in May 2020.
  • ESRC Knowledge Transfer Partnership with Byker Community Trust on sustainable and strategic marketing strategy, brand development and management of change, 24 months duration, £130,000, completed in July 2020.

Publications

Recent publications

Article

Onyeaka, H, Akinsemolu, A, Miri, T, Nnaji, ND, Emeka, C, Tamasiga, P, Pang, G & Al-Sharify, ZT 2024, 'Advancing food security: The role of machine learning in pathogen detection', Applied Food Research, vol. 4, no. 2, 100532. https://doi.org/10.1016/j.afres.2024.100532

Man, LC, Lin, Y, Pang, G, Sanderson, J & Duan, K 2024, 'Digitalization to achieve greener healthcare supply chain', Journal of Cleaner Production, vol. 463, 142802. https://doi.org/10.1016/j.jclepro.2024.142802

Duan, K, Pang, G & Lin, Y 2024, 'Exploring the current status and future opportunities of blockchain technology adoption and application in supply chain management', Journal of Digital Economy, vol. 2, pp. 244-288. https://doi.org/10.1016/j.jdec.2024.01.005

Duan, K, Onyeaka, H & Pang, G 2024, 'Leveraging blockchain to tackle food fraud: Innovations and obstacles', Journal of Agriculture and Food Research, vol. 18, 101429. https://doi.org/10.1016/j.jafr.2024.101429

Duan, K, Onyeaka, H, Pang, G & Meng, Z 2024, 'Pioneering food safety: Blockchain's integration in supply chain surveillance', Journal of Agriculture and Food Research, vol. 18, 101281. https://doi.org/10.1016/j.jafr.2024.101281

Lin, Y, Pang, G, Duan, K, Luo, J, Wang, S & Qu, J 2024, 'The Impacts of Digital and Learning Orientations on Supply Chain Resilience', Industrial Management & Data Systems. https://doi.org/10.1108/IMDS-04-2024-0379

Gorton, M, Marek-Andrzejewska, E, Pang, G, Andrzejewski, W & Lin, Y 2024, 'Users’ processing of online marketplace listings for high and low involvement goods', Electronic Commerce Research and Applications, vol. 65, 101382. https://doi.org/10.1016/j.elerap.2024.101382

Esfahbodi, A, Pang, G & Peng, L 2022, 'Determinants of Consumers’ Adoption Intention for Blockchain Technology in E-commerce', Journal of Digital Economy, vol. 1, no. 2, pp. 89-101. https://doi.org/10.1016/j.jdec.2022.11.001

Phantratanamongkol, S, Casalin, F, Pang, G & Sanderson, J 2018, 'The price-volume relationship for new and remanufactured smartphones', International Journal of Production Economics, vol. 199, pp. 78-94. https://doi.org/10.1016/j.ijpe.2018.02.010

Commissioned report

Gorton, M, Aditjandra, P, Pang, G, Ojo, M & Hubbard, C 2021, Food industry business profitability, VALUMICS, European Union’s Horizon 2020 research and innovation programme under grant agreement No 727243. <https://valumics.eu/wp-content/uploads/2021/09/VALUMICS_food-industry-business-profitability2_MG.pdf>

Aditjandra, P, Pang, G, Gorton, M & Hubbard, C 2020, Report on statistical analysis of agribusiness profitability-analysis of AMADEUS data between 2012 and 2017. <http://chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://researchportal.hw.ac.uk/files/70065014/ZENADO_FILE_.pdf>

Aditjandra, P, Pang, G, Hubbard, C & Gorton, M 2019, Environmentally Conscious Transportation and Logistics Modelling for Agri-Food Supply Chains. <https://eprints.ncl.ac.uk/file_store/production/263811/9EC4E094-B48D-46C8-BA58-CBA6DD930475.pdf>

Other contribution

Sharma, A & Pang, G 2024, How is AI being used in the travel industry. BBC. <https://www.bbc.co.uk/sounds/play/w3ct5zc2 >

de Amstalden, M, Jabbour, L, Lewis, P, Miri, T, Onyeaka, H, Ögtem-Young, Ö, Pang, G, Shiu, E, Stephens, N & Winnall, L 2023, Written evidence submitted by the University of Birmingham (FSC0011): ‘Fairness in the food supply chain’: University of Birmingham. UK Parliament. <https://committees.parliament.uk/writtenevidence/122860/pdf/>

Review article

Onyeaka, H, Duan, K, Miri, T, Pang, G, Shiu, E, Pokhilenko, I, Ögtem-Young, Ö, Jabbour, L, Miles, K, Khan, A, Foyer, C, Frew, E, Fu, L & Osifowora, B 2024, 'Achieving fairness in the food system', Food and Energy Security, vol. 13, no. 4, e572. https://doi.org/10.1002/fes3.572

View all publications in research portal