Dr Eric Shiu

• MA with Distinction (Lancaster)
• MSc by Research (Edinburgh)
• PhD (Edinburgh)
• PG Cert Learning and Teaching (Birmingham)
• Fellow (Higher Education Academy)

Eric Shiu achieved an MA degree with distinction at Lancaster University.  Afterwards, he underwent a doctoral research training programme through which he was awarded an MSc by Research degree, and then accomplished a doctorate at the University of Edinburgh.  Prior to joining the University of Birmingham Business School, Eric taught at the University of Edinburgh. He has received a Certificate of Award after successful completion of the International Teachers Programme organised by the International Schools of Business Management.

Eric has accumulated research experience across academic, governmental as well as industry domains, which earned him a number of research excellence awards and grants. 

An adapted paper of his PhD research has assisted him in receiving the first prize research award from the UK Online User Group. He has also won the best research paper award from European Applied Business Research Conference in Athens, Greece. He has published widely in academic journals ranked as internationally excellent.

Eric has been awarded a grant from European Science Foundation allowing him to carry out research collaboration with like-minded academics at continental European universities.  He has also successfully completed a high-tech product research consultancy project funded by Advantage West Midlands. More recently he has won PRME Research Seed Funding Competition.

He is a founding member of the interdisciplinary Cellular Agriculture Research Network as well as the Food Research Network.

He is a key researcher in innovation management within his department and is affiliated with the Consumer Science and Marketing Innovation research group.

Eric is module leader for postgraduate Innovation Management and New Product Management module. He also teaches undergraduate Research Methods module. He previously taught International Marketing as well as New and Hi-Tech Product Marketing.

Eric supervises students of undergraduate, master’s and PhD levels, and has been an examiner of a number of external and internal PhD theses. To date he has successfully nurtured more than ten PhD graduates.

• Innovation Management
• New Product Development
• Creativity theory and practice
• Food marketing
• Retailing
• Energy and transport
• Trust

Eric is currently Academic Integrity Officer for the Department of Marketing. He has been active in a number of important management and administrative roles during his higher education career. The roles he has taken up included Programme Director for MSc Marketing programmes, Departmental Director of Education, Admission Tutor for MSc Marketing Suite, Dissertation Coordinator for MSc Marketing Suite, Year Aboard Tutor for BSc Management programmes, International Exchanges Coordinator for BSc Management programmes, and Admissions Tutor for the former Bachelor of Commerce programme.

Externally, Eric sits on the programme committee for European Conference on Entrepreneurship and Innovation, as well as on the programme committee for European Conference on the Impact of Artificial Intelligence and Robotics. He is member of SAS User Group and SPSS User Group. He is also peer reviewer for a number of top academic journals such as Journal of International Marketing, Technovation, and European Journal of Marketing. He is founding member of Network for Interdisciplinary Creativity Knowledge. He is also member of ESOMAR, PDMA, ISPIM, SAS User Group and SPSS User Group.