Research in the Department of Marketing
Within the Department of Marketing at the University of Birmingham, there is a vibrant mix of researchers, all driven by real questions that face business and society. Research in the department is organised into three key groups, with each group focused around specific themes.
Research groups
Culture
Group lead: Christina Goulding, Professor in Marketing
Members of the Culture Research Group are interested in a range of topics drawing from the broader, diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and the marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology and sub-cultural and non-mainstream consumption.
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Consumer Science and Marketing Innovations
Group leads: Grigorios Lamprinakos and Miriam McGowan
The Consumer Science and Marketing Innovations Research Group seeks to use marketing and psychological theories to address key challenges around contemporary business decisions, with the aim to support the UN SDGs. Our research looks to increase both short- and long-term well-being for all marketing actors. The group brings together researchers across the marketing field who are interested in sustainability, innovation and technology. Specifically, their research explores issues such as innovation, innovative marketing practice, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour.
LEARN MORE ABOUT THE CONSUMER SCIENCE AND MARKETING INNOVATIONS RESEARCH GROUP
Responsible and Critical Marketing
Group lead: Michael Saren, Professor of Marketing
The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education.
LEARN MORE ABOUT THE RESPONSIBLE AND CRITICAL MARKETING RESEARCH GROUP
To view the latest publications by staff from the Department of Marketing, please visit the research portal.
View all Marketing publications in the research portal
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