Marketing MSc

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with an optional consultancy project and a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

Course Structure

• MSc Marketing is ranked in the top 60 globally in the QS Masters 2024 Ranking
• The course is accredited by the Chartered Institute of Marketing, enabling accelerated attainment of CIM qualifications such as the Certificate in Professional Marketing or Professional Digital Marketing
• Specialise in digital marketing, international marketing, or responsible marketing to deepen your understanding of contemporary marketing practices.
• Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.

Our MSc Marketing programme equips you with essential theoretical and practical skills, focusing on critical analysis, problem-solving, communication, and project management. Through diverse modules and assessments, you'll gain the expertise needed for a successful marketing career.

• Taught modules – these include lectures, workshops, seminars and practical labs.
• Assessments - these will include group and individual projects, group presentations, individual reports, essays and briefing papers
• Dissertation Project - you will have the opportunity to work with industry partners using real data to address a problem or opportunity facing a real company or to undertake a standard academic dissertation 

   

The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.

Any optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.

Year: 1
2025/26 Session

The following must be taken:

Students must choose one of the following modules available in the Summer term:

Students must choose 80 credits of optional modules

Students must choose ONE of the following options available in Semester 1 (1B):

Students must choose ONE of the following options available in Semester 2 (2A):

Students must choose TWO modules from the following options available in Semester 2 (2B):

Ethics of Marketing and Marketing Ethics and Marketing and Sustainability

or

International Marketing and Implementing International Marketing

or

Foundations of Digital Marketing and Digital Marketing Live Project

In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.

Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.

English language requirements

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification.

For this course we require IELTS 7.0 with no less than 6.5 in any band, which is equivalent to:

• TOEFL: 95 overall with no less than 22 in any component
• Pearson Test of English (PTE): Academic 76 with no less than 67 in all four skills
• Cambridge English: C1 Advanced or C2 Proficiency - minimum overall score of 185, with no less than 176 in any component
• LanguageCert ESOL SELT (UKVI): C1 'Expert' with no less than 25 in each skill

English Presessional Programmes

Improve your knowledge of spoken and written English in preparation for studying at Birmingham with our pre-sessional English courses. If you have a conditional offer, you can take one of these courses as an alternative to retaking IELTS or other similar qualifications.

We charge an annual tuition fee. Fees for 2025 entry are above.

The fees quoted are for one year only. For those studying courses that are longer than one year, tuition fees will also be payable in subsequent years of your programme.

Paying your tuition fees

Tuition fees can either be paid in full or by instalments. You can check whether you are eligible for UK or international fees with our admissions team.

Learn more about postgraduate tuition fees and funding.

Postgraduate Masters Loan

To help with the cost of studies, this loan is available to all UK students. You can use this loan towards fees, maintenance or other costs at your own discretion. It’s available for all full-time, part-time and distance learning Masters programmes, as long as you don’t already have a Masters qualification (or equivalent).If you’re a student from Wales, Scotland or Northern Ireland, you can apply for Masters loans from your country’s government.

Scholarships

To help you afford your studies, we’ve put more than £33 million into student support and scholarships. We also offer a range of advice on searching for funding and managing your finances.

Birmingham Masters Scholarships

We want to welcome the brightest talent to our postgraduate community. That’s why our Birmingham Masters Scholarships award £3,000 to more than 300 students each year.

Select whether you are a UK student or an international student for relevant application deadlines.

We have put together some helpful information on the taught programme application process and supporting documents. Please read this information carefully before completing your application.

As a Birmingham Business School student, you will benefit from two award-winning Careers teams.

Careers Network is the University of Birmingham careers and employability team offering career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.

BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities tailored to business school students to help you succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications. 

Careers Network

Get ready for tomorrow, with advice, guidance and opportunities at every step of your studies. From developing new skills to preparing for a PhD, our Careers Network can help you gain an advantage in the job market or advance in your field.

Whatever you plan to do after your degree, the Careers Network offers a range of events and support services including networking opportunities, career coaching, one-to-one guidance, careers fairs and links with leading graduate recruiters. We also offer subject-specific careers consultants and a dedicated careers website for international students.