Promotional activities

Reach thousands of the University of Birmingham’s students using our affordable and tailored e-newsletters (called Careers Digests), helping you to reach recruitment targets and effectively build your organisation’s reputation amongst our student community.

Through our targeted service, you will have the option to choose when and who you advertise your opportunities to, ensuring optimal engagement with the right students, at the right time.

Which students can I target?

Our student e-newsletters (Careers Digests) are organised by college and distributed monthly during the academic term.

• College of Social Sciences
• College of Arts and Law
• College of Medicine and Health
• College of Life and Environmental Sciences
• College of Engineering and Physical Sciences

Why should I choose e-newsletters?

It’s a flexible and affordable way to draw a large cohort of student’s attention, boosting the reputation of your organisation and opportunities. Here’s just a few advantages to using the service:

• Let students know when you’ll be on campus
• Highlight your graduate and undergraduate programmes
• Promote application opening or closing date
• Raise your organisation’s profile in the student community
• Advertise your events or competitions

How much does it cost?

At just £160+VAT per entry, you can reach thousands of students quickly, easily and affordably.

On request, we can also send a breakdown of the e-newsletters open rates and click-throughs on your advert.

How do I submit an advert?

Please complete our e-newsletter submission form. Please ensure you complete all parts and submit your entry by the dates detailed within the form.

If you have any problems with your booking, then please contact recruiters@contacts.bham.ac.uk.

Careers Network has a strong social media profile and we strongly encourage employers to actively tag us in your posts, which we can then share onto our platforms.

This is a great way to increase followers and continue to promote your brand free of charge. Careers Network have three central accounts:

Twitter - @careersbham

Instagram - @careersbham

Facebook - /careersbham

Our channels have a following of over 14,000 across all our accounts.

For further information please contact us at recruiters@contacts.bham.ac.uk.

Prominent stand positioning:

• Your stand will be strategically located in the prestigious Great Hall ensuring maximum visibility and student footfall.
• All your representatives will receive complimentary lunch vouchers.

Student email advertising:

• Your brand will feature prominently in an invitation email sent to all University of Birmingham students (Edgbaston-based).
• Additionally, you’ll have the option to book an additional feature advert in one of our targeted student e-newsletters at any time during the autumn term.

Digital advertising:

• Your logo will be displayed on the event webpage, social media posts and digital posters.
• Additionally, you’ll have the opportunity to send us one custom social media post. We’ll share it with our followers across our channels, amplifying your brand reach and engagement.

Webinar or in-person session:

• Choose between a live webinar or an in-person session before, during or after the fair or on any date within the term, i.e. a networking breakfast before the fair, or an application workshop following the fair.
• In-person sessions will be hosted in our conveniently located Employer Training Room adjacent to the Great Hall.

Why sponsor a University of Birmingham Careers Fair?

• Your company will stand out among competitors, gaining significant exposure to University of Birmingham’s large pool of talented students and graduates.
• Interact with motivated students from diverse disciplines and year groups - undergraduate and postgraduate, both home and international.
• Showcase your organisation’s opportunities and offerings to a large audience in a short timeframe.

The Birmingham Award (formerly the Personal Skills Award) is the University’s employability award for undergraduate students.

The award supports students from all disciplines to develop, recognise and articulate their skills in preparation for real-world recruitment processes.

The award-winning programme allows students to gain recognition for participation in extra-curricular activities. There is also an educational component which supports students to reflect on and effectively articulate their skills in graduate recruitment processes.

We encourage employers to take part in the Birmingham Award. We offer employer partner opportunities (reviewed in July/August of each year) for a select number of employers to help support with the Birmingham Award assessment process. The employer supporter package gives employers the opportunity to share information about their organisation to students undertaking the award, and to share their knowledge of graduate recruitment processes.

Find out more on the Birmingham Award website and email the team at thebirminghamaward@contacts.bham.ac.uk.

Enhance your recruitment activity online and on campus by boosting your brand awareness among the University of Birmingham student community.

Advertise with the Guild of Students

The Employer Relations team provides customised services to assist with your recruitment efforts. Additionally, you might consider building a strong brand presence within the student community by collaborating with the Guild of Students.

The Guild of Students is the hub of student activity at the heart of University of Birmingham and is one of the largest students’ unions in the country representing over 38,000 students.

The Media Sales team offer a comprehensive advertising package including digital and social media advertising, promotional stalls in prime footfall locations in the Guild, and sponsorship of a Guild society, sports team, event or activity.

Find out more about advertising with the Guild of Students or, to discuss a bespoke marketing package with the Media Sales team, please contact mediasales@guild.bham.ac.uk or call 0121 415 8935.

Recruit a Brand Ambassador

A Brand Ambassador (or Brand Advocate) is a University of Birmingham student who will represent and positively promote your company to the student population. A Brand Ambassador can help build trust with your target audience and help build familiarity with your company as a potential future employer through their peer to peer networks.

Typical Brand Ambassador activity includes:

• advertising upcoming on-campus recruitment activity
• organising and managing on-campus pop-up recruitment stands
• providing greater on-campus and online exposure
• building relationships with key people in target colleges or schools within the University
• helping to fill hard-to-fill roles and increasing diversity in your talent acquisition
• providing insights on student receptivity and competitor activity.

You can advertise Brand Ambassador vacancies on our online vacancies board, Careers Connect.

We recognise that some companies will want to target students from defined academic disciplines, and build relationships with staff in specific schools and colleges.

A great way to do this is by participating at events organised by our specialised college careers teams. These events tend to be based around a particular subject where you may be able to provide invaluable sector insight whilst increasing brand awareness and building relationships.

These events are open to recruiters by invitation-only as these events are defined by student demand. You can express your interest in speaking and participating at these events by emailing recruiters@contacts.bham.ac.uk.

The Higher Level Skills Match+ project works with businesses within the Enterprise Zone to help them fill skills gaps, by focusing on the recruitment of local under and unemployed graduates.

This free service gives businesses access to over 38,000 skilled graduates from University of Birmingham, Birmingham City University, Aston University and University College Birmingham, through a single, streamlined recruitment service.

Register your interest today to find out how HLSM+ can work for your business.