On 23rd of May 2016, Paula Perez Sobrino participated in the Spanish edition of 2016 Pint of Science with her talk "Everyday Creativity: Metaphor & Advertising".

This outreach activity, part of the EMMA public engagement plan, featured a number of hands-on activities, demonstrations, and discussion with the audience about general aspects of metaphor, embodiment, advertising, and cross-cultural differences. Over a hundred people popped in Swing Tavern to learn more about metaphor, branding, and all the work we do in EMMA. It was a great night, no doubt we must repeat next year!