Ian adds: “A deepening USTC-Birmingham relationship, ongoing student exchanges, and active collaborations, allow us to build a welcoming overseas home for academics and students who would like to learn more about a major foreign culture: and this applies bidirectionally. Add to this the improved funding and publications opportunities, and the ease of attracting good students (who might see a short exchange stint overseas as a real benefit), and the benefits become easier to envisage. Just as many consider Birmingham to be a much less intimidating big city than most in the UK, so Hefei is more friendly and easy going than its bigger cousins. There is a new and exciting culture to explore, interesting new places to see, friendly people to meet, opportunities to be found, and success to be made. Who would not be interested in all that?”