Jackie Blissett, Gill Harris and Suzanne Higgs have been awarded a £50K Feeding For Life Foundation grant towards a project examining the effectiveness of specific ways in which parents may increase the success of introducing new foods to their 2-3 year olds. The food preferences that develop during childhood are relatively stable and affect food choices in adulthood. However, the introduction of healthy foods, particularly fruits and vegetables, into toddler’s diets is difficult for many families. Whether a child consumes any or sufficient fruits and vegetables is determined by a complex interaction between factors such as genetically determined preference, neophobia (fear of trying new foods), sensory sensitivity, parental feeding practices during infancy and childhood, parental preferences, the accessibility and availability of fruits and vegetables and the child’s social environment. However, little is known about the mechanisms by which parental practices might increase or decrease children’s willingness to try novel fruits or vegetables.