Business Management with Marketing BSc

Develop your intellectual, analytical and perceptual skills by gaining a breadth of knowledge in marketing. You’ll build on the transferable skills needed to be job ready and be able to carry out strategic marketing in challenging new contexts.

Course Structure

What makes this course different?

Our close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. Boost your employability with our tailored modules designed to give you skills needed in today’s competitive job market.

• Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
• Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
• Birmingham’s first choice for leading graduate employers searching for graduate recruits in the UK (High Fliers Research 2024).

• You’ll learn by attending lectures, small group classes to further your understanding of material covered in lectures.
• You’ll work in groups and make presentations, both skills that are valued by employers.
• 30 hours weekly contact time. The remainder will be self-guided study based on content and requirement of specific modules.

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.

As a Business Management with Marketing graduate, you will receive the critical, analytical and communication skills that are highly sought after by top employers.

Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of!

Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!

The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.

Any optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.

3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. General Studies is not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

English language requirements

In order to undertake a programme of study here at the University, you will need to demonstrate that you have a good level of written and spoken English. You can demonstrate your level of English with IELTS/TOEFL/PTE or alternative qualifications.

The fee for this course is yet to be confirmed, for more information please contact the admissions team.

Careers Network

In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.

Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.

Accommodation

Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.

Living in Dubai

Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.

Campus life

Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.

Student support

Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.

Take a virtual tour

Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.