Ranking
Triple
Crown Accredited
Talk to our students
Hear more about studying at Birmingham. Chat to one of our friendly students to get their thoughts on our courses, state-of-the-art campus, and life in Dubai.
Course overview
Developed with industry giants like Beiersdorf, Big Cat, Cogent Elliott, UBAglu, and Unilever, our programme promotes the marketing experts of tomorrow. Gain the competitive advantage in the ever-evolving marketing landscape.
Develop your intellectual, analytical and perceptual skills by gaining a breadth of knowledge and hands on experience in marketing. You’ll build on the transferable skills needed to be job ready and be able to carry out strategic marketing in challenging new contexts.
Course structure
Our 3-year programme sets the foundation by introduction of key themes to then build your degree focussed on your interests and career aspirations.
Your first year introduces the study of business and focus on principles of marketing. You will cover themes of management, marketing, entrepreneurship, economics, finance, law, purchasing, accounting, analytical techniques, and more generally, IT for business. You’ll take two work placements in the summer vacation at the end of year one and end of year two.
Accredited by the United Arab Emirates Ministry of Education
Course highlights
Our close links with industry ensure maximum course relevance and give you the added benefit of being able to learn from current marketing practitioners. Boost your employability with our tailored modules designed to give you skills needed in today’s competitive job market.
- Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group.
- Our strong links with industry mean academic study is combined with a real practical focus, leading to excellent job opportunities.
- Birmingham’s first choice for leading graduate employers searching for graduate recruits in the UK (High Fliers Research 2024).
Course delivery
Experience a comprehensive learning approach with lectures, collaborative projects, and personalised support in small group sessions.
- Structured Learning: 30 hours of weekly contact time, supplemented by self-guided study tailored to your degree and specific module requirements.
- Small Group Seminars: Engage in interactive discussions and collaborate with peers, promoting a deeper understanding of course material.
- Practical Workshops: Develop hands-on skills and apply theoretical knowledge to real-world scenarios, enhancing your problem-solving abilities.
- You’ll transform your career prospects with tailored placements approved by the University of Birmingham with guidance from our Careers Team.
Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme. Both placements are worth 120 credits in total and comprise of 12.5% of the total degree classification.
As a Business Management with Marketing and Placement graduate, you will receive the critical, analytical and communication skills that are highly sought after by top employers.
Achieve your professional aspirations with our dedicated on-campus career support. We'll guide you in developing a winning career strategy, setting you apart in the competitive job market. Whether you aim to build your own business or pursue opportunities in the UAE and beyond, our expert guidance will ensure you're primed for success upon graduation. Unlock your potential and embark on the career journey you've always dreamed of!
Our accomplished graduates have thrived in various fields, from advertising and banking to law, accounting, marketing, consulting, and communications. Invest in a versatile education that empowers you to carve your unique path to success!
Module information
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
Any optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available we will let you know as soon as we can and help you to make other choices.
Like all UAE Ministry of Education Higher Education Institutions, we run the compulsory modules listed below. These modules are designed to support talented graduates in the region, with the skills to aid and further employability.
- Entrepreneurship, Innovation, and Sustainability (EIS)
- Arabic Language 1
Find out more about EIS and Arabic modules
Please note these modules must be completed and passed, in addition to your core programme modules below, during the course of your degree.
| Module Title | Credits | Semester |
|---|---|---|
| Management Education and Learning A | 10 | Semester 1 |
| Management Education and Learning B | 10 | Semester 2 |
| Economics for Business | 20 | Semester 1 |
| Introduction to Marketing and Communications | 20 | Semester 2 |
| Managing Financial Resources | 20 | Semester 2 |
| Managing Operations and Projects | 20 | Semester 2 |
| Organisations, Management and Entrepreneurship | 20 | Semester 1 |
Entry requirements
To secure your place at the University of Birmingham Dubai, you must meet both our general entry requirements and the specific criteria for your chosen course. Your application will be carefully reviewed by the course’s Admissions Tutor, who will determine if you will receive an offer.
UK
3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. General Studies is not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2
International Baccalaureate Diploma
6,6,5 at Higher Level with a minimum of 32 points overall.
English language requirements
In order to undertake a programme of study here at the University, you will need to demonstrate that you have a good level of written and spoken English. You can demonstrate your level of English with IELTS/TOEFL/PTE or alternative qualifications.
Fees and scholarships
The University tuition fee covers the cost of your tuition, examination and graduation.
- AED 124,343
Full-time (September 2025)
Paying your tuition fees
We charge an annual tuition fee (per year of study). The tuition fee will also be payable in subsequent years of your programme.
Tuition fees can be paid in full or in three instalments per year of study.
Scholarships
Birmingham attracts the best and brightest students from across the globe. For students with the potential to thrive here, we have a number of scholarships available at our Dubai campus.
Application process
To apply for an undergraduate programme, you will need to submit your application and supporting documents online.
Career opportunities
At Birmingham Dubai, our aim is to make sure that success in your studies leads you on to a fulfilling career. Whatever you plan to do after your degree, the Careers Network information, advice and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Careers Network
In a competitive global market, you need to be ready for work before you graduate. At the University of Birmingham Dubai, our careers services will help you plan and achieve your ambitions. Whatever you plan to do after your degree, the Careers Network Dubai information, advice, and guidance service offers support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Student experience
At Birmingham, your university experience isn’t just about studying. You will have the opportunity to discover new experiences, develop different skills and make friends for life at our Dubai campus.
Our state-of-the-art Dubai campus, with its iconic buildings overlooking stunning parkland and friendly community, will quickly make you feel at home in the UAE's second city. Expect plenty of exciting activities to get involved in outside of your studies, as well as all the support and advice you need.
Accommodation
Coming to the University of Birmingham Dubai to study might be your first time living away from home. Our student accommodation partners allow you to enjoy your independence in safe, welcoming, and sociable surroundings.
Living in Dubai
Enrich your life with endless attractions, entertainment and lifestyle opportunities. In just over 50 years, Dubai has transformed itself from a tiny settlement to a glistening city and world-class destination. It’s no wonder our students fall in love with the city.
Campus life
Our state-of-the-art Dubai campus is where our diverse community comes together, providing a home for up to 3,000 students to learn, relax, and socialise.
Student support
Whoever you are and wherever you come from, we are committed to providing the best possible support to all of our students, both before you start and throughout your time on campus, so that you can get the most out of your university experience.
Take a virtual tour
Explore our Dubai campus from wherever you are. Get a feel for the wide range of modern spaces and state-of-the-art facilities.