Ranking
#1
Most targeted by UK employers
Course overview
Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, data, analytical, communication and ethical capabilities required for a successful career.
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with an optional consultancy project and a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
Course Structure
This course will run over 12 months in a full-time-mode.
Course highlights
The course is designed for diverse graduate backgrounds, regardless of prior marketing or business experience. It offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions. By program completion, you will have gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment.
- MSc Marketing is ranked in the top 60 globally in the QS Masters 2024 Ranking
- The course is accredited by the Chartered Institute of Marketing, enabling accelerated attainment of CIM qualifications such as the Certificate in Professional Marketing or Professional Digital Marketing
- Specialise in digital marketing, international marketing, or responsible marketing to deepen your understanding of contemporary marketing practices.
- Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.
- Triple Crown accreditation
from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
- 1
most targeted university of top UK employers
High Fliers Research 2024
Our MSc Marketing programme equips you with essential theoretical and practical skills, focusing on critical analysis, problem-solving, communication, and project management. Through diverse modules and assessments, you'll gain the expertise needed for a successful marketing career.
Course delivery
Our Marketing Master's degree includes a wide variety of learning and teaching.
- Taught modules – these include lectures, workshops, seminars and practical labs.
- Assessments - these will include group and individual projects, group presentations, individual reports, essays and briefing papers
- Dissertation Project - you will have the opportunity to work with industry partners using real data to address a problem or opportunity facing a real company or to undertake a standard academic dissertation
Module information
The course comprises of 180 credits, taught through a series of 20 credit modules and a 40 credit Dissertation or Company Project . Students will study three core modules and choose four optional modules.
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available we will let you know as soon as we can and help you to make other choices.
Year: 1
2025/26 Session
The following must be taken:
| Module Title | Credits | Semester |
|---|---|---|
| LM Consumer Insights | 20 | Semester 1 |
| LM Marketing Strategy | 20 | Semester 1 |
| LM Research and Analysis in Marketing | 20 | Semester 2 |
Students must choose one of the following modules available in the Summer term:
| Module Title | Credits | Semester |
|---|---|---|
| LM Dissertation | 40 | |
| LM Company Project | 40 |
Students must choose 80 credits of optional modules
Students must choose ONE of the following options available in Semester 1 (1B):
| Module Title | Credits | Semester |
|---|---|---|
| LM Marketing Communications | 20 | Semester 1 |
| LM Services and Retail Marketing | 20 | Semester 1 |
Students must choose ONE of the following options available in Semester 2 (2A):
| Module Title | Credits | Semester |
|---|---|---|
| LM Innovation Management and New Product Development | 20 | Semester 2 |
| LM Reputation Management | 20 | Semester 2 |
| LM Strategic Branding | 20 | Semester 2 |
Students must choose TWO modules from the following options available in Semester 2 (2B):
Ethics of Marketing and Marketing Ethics AND Marketing and Sustainability
OR
International Marketing AND Implementing International Marketing
OR
Foundations of Digital Marketing AND Digital Marketing Live Project
| Module Title | Credits | Semester |
|---|---|---|
| LM Digital Marketing Live Project | 20 | Semester 2 |
| LM Ethics of Markets and Marketing Ethics | 20 | Semester 2 |
| LM Foundations of Digital Marketing | 20 | Semester 2 |
| LM Implementing International Marketing | 20 | Semester 2 |
| LM International Marketing | 20 | Semester 2 |
| LM Marketing and Sustainability | 20 | Semester 2 |
Entry requirements
To gain a place at Birmingham you will need to meet our general entry requirements, as well as those specific to your course. Your application will be reviewed by the course’s Admissions Tutor, who will decide whether your application should receive an offer.
- Honours degree (2:1 or higher)
or postgraduate diploma from a UK university (or overseas equivalent) in any subject.
In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject.
Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference.
English language requirements
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification.
For this course we require IELTS 7.0 with no less than 6.5 in any band, which is equivalent to:
- TOEFL: 95 overall with no less than 22 in any component
- Pearson Test of English (PTE): Academic 76 with no less than 67 in all four skills
- Cambridge English: C1 Advanced or C2 Proficiency - minimum overall score of 185, with no less than 176 in any component
- LanguageCert ESOL SELT (UKVI): C1 'Expert' with no less than 25 in each skill
English Presessional Programmes
Improve your knowledge of spoken and written English in preparation for studying at Birmingham with our pre-sessional English courses. If you have a conditional offer, you can take one of these courses as an alternative to retaking IELTS or other similar qualifications.
Fees and scholarships
- £16,860
(full-time)
We charge an annual tuition fee. Fees for 2025 entry are above.
The fees quoted are for one year only; for those studying courses over two or more years, tuition fees will also be payable in subsequent years of your programme.
Paying your tuition fees
Tuition fees can either be paid in full or by instalments. You can check whether you are eligible for UK or international fees with our admissions team.
Learn more about postgraduate tuition fees and funding.
Postgraduate Masters Loan
To help with the cost of studies, this loan is available to all UK students. You can use this loan towards fees, maintenance or other costs at your own discretion. It’s available for all full-time, part-time and distance learning Masters programmes, as long as you don’t already have a Masters qualification (or equivalent).If you’re a student from Wales, Scotland or Northern Ireland, you can apply for Masters loans from your country’s government.
Scholarships
To help you afford your studies, we’ve put more than £33 million into student support and scholarships. We also offer a range of advice on searching for funding and managing your finances.
Birmingham Masters Scholarships
We want to welcome the brightest talent to our postgraduate community. That’s why our Birmingham Masters Scholarships award £3,000 to more than 300 students each year.
Application process
To apply for a postgraduate programme, you will need to submit your application and supporting documents online.
Select whether you are a UK student or an international student for relevant application deadlines.
- 31 August 2025
Application deadline for UK and non-tier 4 applicants. We will close applications as soon as the programme is full. Early applications are encouraged.
We have put together some helpful information on the taught programme application process and supporting documents. Please read this information carefully before completing your application.
Career opportunities
Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, content creation, social media marketing, marketing research and brand management, among others. These roles could be in the public, private, or charity sectors, where there is a high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.
As a Birmingham Business School student, you will benefit from two award-winning Careers teams.
Careers Network is the University of Birmingham careers and employability team offering career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.
BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities tailored to business school students to help you succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.
Careers Network
Get ready for tomorrow, with advice, guidance and opportunities at every step of your studies. From developing new skills to preparing for a PhD, our Careers Network can help you gain an advantage in the job market or advance in your field.
Whatever you plan to do after your degree, the Careers Network offers a range of events and support services including networking opportunities, career coaching, one-to-one guidance, careers fairs and links with leading graduate recruiters. We also offer subject-specific careers consultants and a dedicated careers website for international students.